SoftwareFabrication
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Web development studio — Esbjerg, Denmark

Websites, forged not assembled.

SoftwareFabrication is an Esbjerg-based development studio. Every build goes through the same heat — cast in code, shaped under real content, tempered against real traffic before it ever ships.

BUILD-042 · in progress ● TEMPER PHASE
Cast — structure & scaffolding✓ complete
Shape — components & content✓ complete
Temper — QA & load testing✓ complete
Ship — deploy to production◌ queued
Trusted by teams across Denmark
Fiskerihavnen Eksport Rørkær Maskinfabrik Sønderrisvej Ejendomme Darumvej Handel Gjesing Byg Marbæk Turist
The process

Six disciplines, one build line.

Every project moves through these six areas in sequence — nothing skips a stage just because the deadline is close.

01
Brand Strategy

Positioning and technical scope defined together, so design decisions and build decisions never fight each other later.

02
UI/UX Design

Interfaces designed with real components and real constraints in mind, so what's approved is actually what ships.

03
SEO Optimization

Clean markup, fast load times, and a technical SEO baseline built into the codebase from the first commit.

04
Content Marketing

Website copy and landing pages built to fit the components they'll live in, not written blind and squeezed in after.

05
Paid Advertising

Landing pages built specifically for paid traffic, with conversion tracking and pixel setup wired in before launch.

06
Analytics & Growth

Dashboards and event tracking that show what's actually happening on the site, so changes are made on evidence, not instinct.

Batches

Fixed-scope batches, priced in euro.

Three batches covering how most projects actually ship. Every price is fixed and complete — no hourly invoices after the fact.

Batch 01

Cast

One focused page, built and shipped fast — for a launch, a test, or a simple presence.

€150/ Package
  • One custom-built page
  • Mobile + desktop layouts
  • One round of revisions
  • Basic on-page SEO setup
  • 5 business day delivery
Start with Cast
Batch 03

Temper

A complete build — brand system and website engineered together, tested against real load.

€400/ Package
  • Up to 8 custom pages
  • Logo mark + mini style guide
  • Three rounds of revisions
  • Full technical SEO setup
  • CMS training handover
  • 15 business day delivery
Start with Temper
Spec sheet

Additional Services

Smaller jobs that don't need a full batch. Pick a line from the spec sheet and we'll pick it up from there.

Favicon & app icon set €10Order
Cookie consent banner setup €20Order
Custom 404 / 500 error pages €30Order
Google Analytics / GA4 wiring €40Order
Lighthouse performance pass €50Order
Structured data (schema.org) markup €75Order
Third-party API integration (single endpoint) €100Order
Headless CMS wiring (single content type) €150Order
Custom internal dashboard page €200Order
Full accessibility & performance audit €300Order
CI/CD pipeline & staging environment build €400Order
About the studio

Built on heat, not templates.

SoftwareFabrication started with a frustration shared by a lot of small teams: a "custom" website that was really just a template with the logo swapped out. So we build the way a foundry builds — cast a structure, shape it under real content, and temper it against real traffic before it ever ships.

Alberte reviews every build personally before it goes live, from the first commit through to the final deploy, so nothing ships with an untested edge case still sitting in it.

We treat a website like a forged part, not a printed one: every stage adds strength, and nothing leaves the shop until it can take real load.

Our clients range from fisheries and manufacturing businesses to independent retailers across South Jutland who need a site that holds up, not just looks good on day one.

128
Projects shipped
8
Countries served
99.8%
Uptime average
4.9
Average rating
Client reviews

What it's like working with us.

"Our old site buckled every time we ran a promotion. This one hasn't blinked once, even on our busiest week yet."

AT
Amalie Terp Frandsen
Owner, Fiskerihavnen Eksport
Verified

"Alberte walked us through the load testing before launch. First site we've shipped with zero surprises on day one."

VR
Victor Refshauge
Founder, Rørkær Maskinfabrik
Verified

"Fixed price, fixed timeline, and a Lighthouse score I could actually show my board. Exactly what was promised."

JK
Julie Kirkeby Holm
Marketing Lead, Darumvej Handel
Verified

"They found and fixed a checkout bug during the audit that our last two developers had missed entirely."

SA
Simon Aggergaard
Director, Gjesing Byg
Verified
Get in touch

Let's start the cast.

Tell us about the project and we'll come back with a scoped plan — usually within one business day.

Contact
Alberte Karlshøj Radoor
Studio address
Strandbygade 25
6700 Esbjerg, Danmark

Prefer a written brief?

Send the outline of your project — pages, goals, deadline — and we'll reply with a fixed quote before we ever hop on a call.

Email your brief